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Poplite MyMunch

January 2022-December 2022

Logo Design, Brainstorming, Branding

Over my year-long internship with National Presto Industries, I assisted in the development of the brand identity for their new PopLite popcorn maker. This included brainstorming name possibilities, placement for the name, and logo design. This product was released in May 2023.

The name was reworked to best fit the product. The original working name was "Mini Munch." It was changed to MyMunch as it better fit the functions of the machine.

The "Poplite" identity was done a few years before my time.

The smile was a crucial element of the design. The design process went through many variations of the smile and how it interacts with the typography.

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