Wombspace
October 2023-January 2024
This client requested a rebrand of their identity to fit a new business venture, called Wombspace. The owners wanted a logo that represented motherhood and womanhood without using baby, child, or pregnancy symbolism. They wanted to incorporate calm, warm colors, evoking a positive environment and the concept of an embrace. While the client was presented several competing designs from other local designers, my design was the selected option. Other materials, including a logo animation and other marketing assets, were also included as part of this package.
Logo Identity Breakdown
The arch over the top both completes the logo to be used as the "O" in Wombspace, but also symbolizes community and connectivity with one's self.
The petals of the lotus flower form to create a W for Wombspace when used by itself.
The three petals of the lotus flower symbolize the three stages of womanhood one may find themselves going through: Puberty, Pregnancy, and Menopause--the areas in which many woman would use the services offered by Wombspace, as well as symbolizing the three areas of one's self--mind, body, and spirit.
These colors were chosen to encompass their aesthetic, using warm colors of varying tones to create a positive, calming vibe
Logo Animation
